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CLICK HERE FOR THE TABLE OF CONTENTS PAGE AND LINKS TO ALL PAGES ON THIS SITE TABLE OF CONTENTS HISTORY THE TIMELINE MANUFACTURER'S HISTORIES THE PATENT PAGES THE PRE-ELECTRIC ERA VINTAGE ADVERTISING THE LIGHT SET GALLERIES RELATED LINKS VINTAGE ADVERTISING, PAGE 2
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| Circa 1924, the blotter on the near right and the trade card on the far right both advertise Propp electric Christmas lights. |  |
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| Printed in 1927, this Propp booklet shows many of the items offered by that company. The Propp company was soon to merge with NOMA Electric Corporation, but NOMA continued to offer products under the Propp name until the mid 1930s. |  |
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| A typical store sign, circa 1922, given away by the M. Propp company to its dealers. |  |
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| This 1927 NOMA advertising booklet was offered by mail for 10 cents by sending in the coupon included with every light set. The little publication gives some very clever ideas for the use of lighting outfits throughout the year, and give us a tiny glimpse of what entertaining was like in the 20s. |  |
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| These ads have been kindly shared with us by Ross Stovall, a fellow collector. The images are from various issues of catalogs from the United Electric Supply Company in St. Louis, Missouri, where Ross lives. | 1924 1925 |
1930 1936 |
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| As Christmas lighting companies developed, they began to realize that with a little advertising, decorative electrical lighting strings might be made to be appealing and useful throughout the year. Promotions started with the Halloween celebration, and then quickly progressed to the Fourth of July, Easter and others. Although never as popular as at Christmastime, the colorful electric lights did eventually become accepted into the other holidays. Here is an example of a 1929 NOMA Halloween advertisement (left) and a close up of the wonderful artwork (right). NOMA and its subsidiary companies were industry leaders in the promotion of the use of "strings of color" light all year long. |  |
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CLICK HERE FOR THE TABLE OF CONTENTS PAGE AND LINKS TO ALL PAGES ON THIS SITE TABLE OF CONTENTS HISTORY THE TIMELINE MANUFACTURER'S HISTORIES THE PATENT PAGES THE PRE-ELECTRIC ERA VINTAGE ADVERTISING THE LIGHT SET GALLERIES RELATED LINKS
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