John Herbert "Burt" Messervey was born in Halifax, Nova Scotia
in 1887. In his early years, his activities included playing semi
professional baseball in the United States. As an adult, his business
was importing, and his company, Messervey Industries, offered a wide
variety of gift type items collected from the around the world. Among
his offerings were fans and parasols from the Orient, and silverware
from Persia (now Iran). He was quite prosperous, and knew both how to
purchase in a cost effective manner and market his wares effectively.
He was described by his niece as "tall, over six
feet, and he had been quite an athletic ballplayer when he was a teen.
He came to visit us in the 1920s when we lived in Toronto, and he lived
in Buffalo, New York. My father always talked about him like he was a
hero. Uncle Burt was very lively." It seems that Bert easily
earned respect from both friends and family, in part due to his
imposing physical stature, but more due to his friendly and outgoing
personality. He was well liked, and quite prosperous. Below are a few
pictures of the types of goods that Bert Messervey imported in the late
teens and early 1920s:
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1920 Imari plate |
1930 paper fan |
1923
imported parasol and close up of handle |
By 1918, Bert had offices in both Buffalo, New
York and Bridgeburg, Ontario. He ran his importing business out of
Buffalo, and his Christmas lighting concern out of an old church
building in Bridgeburg. He lived in Buffalo with his wife, Lillian
Oakes Messervey. While he was born in Canada, it is unknown in which
country he claimed citizenship.
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Outside of typical
Messervey's
Christmas lighting outfit,
circa 1922 |
An inside view of the
set,
showing the tungsten filament
pine cone shaped lamps |
In the early days of Christmas lighting, the
major decorative lighting companies such as Propp, the Triangle Electro
Trading Company and others traditionally manufactured the lighting
festoons themselves. The companies mainly purchased their lamps from
General Electric, while a smaller number purchased from Westinghouse.
It was extremely uncommon for lighting outfits offered in the 1920s to
have lamps other than those from these two major companies, or, in the
late 20s, from Japan as well. Bert Messervey's Christmas lighting sets,
however, were a bit different in that his outfits contained lamps made
in Japan but marked with his company's trademark name of "Buffalo".
Bert offered two different filament types;
carbon and tungsten. While the tungsten lamps were superior
electrically, they were more expensive to make and appealed to the more
affluent of his customers. The carbon lamps were less costly while
still being quite functional, and Bert sold both types of lamps in
order to appeal to as many customers as possible. His efforts were
quite successful, and the collector today can find examples of many of
the lamps that Bert Messervey sold.
Bert most likely purchased most of his lighting
strings from the Morris Propp Company of New York, as the vast majority
of Messervey's branded outfits I have seen has the distinctive Propp
cloth covering of green cotton with interwoven red "polka dots", and
the easily recognized green composition sockets with the smooth,
rounded shape. The Messervey lamps contained in the sets are all marked
"Buffalo", which, as mentioned before, was a trademark of Messervey
Industries and not an indication of the place of manufacture.
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Outside
and inside views of a typical set of
Messervey Industries figural lights, circa 1923.
Also shown is a close-up of the clear glass
frog light with the Buffalo trademark. |
Bert's Buffalo brand of figural lamps appear to
be almost identical to those sold at the same time by other companies
using lamps made in Japan. Since Bert's major business was importing,
he had the buying power to offer his Buffalo trademarked lamps in
different color combinations than what competing companies offered.
While Messervey carbon lamps used 100% Japanese technology, his
tungsten filament lamps used technology patented by General Electric.
Illustrating this is the fact that one of the Messervey tungsten
filament lighting outfits in my collection has the following statement,
printed in small letters on the inner flap of the box: "The Buffalo
lamps contained in this set are sold under a license extended to us by
the Canadian General Electric Company, Limited." This license refers to
base, filament support and filament components only, and not the glass
shells. Since GE was the industry leader in the manufacture of all
light bulbs at the time, they were also the patent holder for many of
the procedures and components necessary to manufacture effective light
bulbs. Even Westinghouse, the second largest maker of light bulbs, had
to license many patent rights from GE's holdings.
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