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The Roaring Twenties
Page Two


Date Manufacturer  Notes Outside of Box Inside of
ca 1924 Five Seas Trading Louis Szel's Five Seas Trading Company offered this outfit in both the United States, and, a bit later, in Canada. This set employs carbon filament pine cone lamps imported from Germany. Szel was one of the founders of the famous NOMA Electric Corporation. We're sorry - the big version of this photo has been lost. We're sorry - the big version of this photo has been lost.
ca 1925  Brite Lites

Another typical miniature base series wired outfit from the 1920s. The set uses Japanese tungsten filament lamps that had poor paint adhesion.

ca 1925 Dealites

Although in a box nearly identical to the one from Brite Lites above, these two companies are not connected in any way

ca 1925  Dealites

This is a battery outfit, intended to run from radio storage batteries or liquid filled battery jars. Sets like these were sold to farm families who did not have city electric power. The set uses the same box cover as above. The lamps are 6 volts each, and the sockets are wood.

ca 1925 Dealites

This set by Dealites features their newly-patented "constant Contact" spring loaded sockets, that reduced set failures because of loose bulbs. The close up to the left is from the box lid, and shows the details of the new socket.

1925 Triangle

A most unusual outfit, designed to solve the "if one goes out, they all go out" problem with series wired lights. The control box allows the user to simply turn a knob when one lamp went out. The device bypasses one socket at a time as the knob is rotated, until the string lights again. Once the string is lit, the burnt out lamp could easily be seen.

ca 1925 Premo

Here's a set of figural lights by Premo. The Premo name was used for Christmas lights for only one year, so it is easy to date this extremely hard to find outfit. Many of the figural lights in the set are original, as they match the box art perfectly, as does the string. My search continues to find all of the proper figural lights to complete this set. I've seen only one other example of this outfit, and it was missing the lid to the box.

ca 1925 Monowatt

Monowatt, a major electrical device manufacturer, sold these lights under the name Cheer-I-Lights. A most unusual outfit,  this is one of the very few that I've found to originally offer pine cone shaped lamps from the factory. The set is presented in a very creative box that when folded turns into an attractive counter display using the inside flap pictured above. The lamps are German carbon filament exhaust tipped, and the outfit originally sold for $2.35. Notice the metal spring attachments on the sockets, used as an aid in positioning the lights upright on the tree. Monowatt made electrical devices, including plugs and lamp sockets for many years, but offered Christmas lights under their own name for only a very short time. 

ca 1925 Monowatt In a box identical to the set pictured above, this Monowatt outfit features candle light sockets instead of the standard green composition type sockets. Both boxes feature an interesting and inventive countertop display feature, whereby the box can be folded into its own display as pictured above.
ca 1925 Zelco An inexpensive offering from Zell Manufacturing Company, this set features imported Japanese carbon filament lamps.
ca 1925 Zelco Another outfit from Zell Manufacturing Company, this set features high-quality Mazda lamps from the General Electric Company.
ca 1925 Monowatt In a box similar to the two pictured above, this is a box of figural lights from Monowatt.  The lights are German imports, and some have exhaust tips. These are very high quality lamps, and this outfit is most uncommon. It has kindly been shared with us by Bob Iwamasa, author of a wonderful book on figural Christmas lights.
ca 1925 Propp The Propp Glo Lite was advertised for use on wall lighting fixtures, but could also be used as a tree topper. A most unusual product that is hard for the collector to find today.
ca 1925 Matchless This set by the Matchless company is very hard to find, and was made by the same company that later manufactured and sold the famous Matchless Wonder Stars. The set is pictured as found with Mazda lamps and the original cord. Interestingly, even though Matchless was a lamp manufacturing company, it does not appear that either the lamps nor the cord were made by them. Other known boxes similar to this can be found marked #160 and Mazda, indicating lamp production by an outside company. The Matchless Electric Company is not known to have ever produced Mazda licensed products. See The Mazda Story on this site for more information about the Mazda name. We're sorry, the big version of this photo has been lost. We're sorry, the big version of this photo has been lost.

About this time (1925), the industry started to use the "new style" GE ribbed cone lamps
instead of the smooth cones. The ribs added to the flame effect, and it was this final design that was made well into the 1960s as the preferred shape.

ca 1925 Tinsel Corporation of America

This Santalites outfit is one of the very few outfits that I've found that advertises a specific brand of Mazda lamps, in this case, Edison Mazda. The box does contain the specified Edison Mazda tungsten filament lamps.

ca 1925 Tinsel Corporation of America

Here is a set of imported German light reflectors, intended for use behind the electric light bulbs to enhance their brightness and sparkle. These were offered by Santalites, the same company who manufactured the light set pictured above. The reflectors are made out of thin copper with various colored coatings applied to the reflective surface. The inner ring is made of pressed cardboard, to electrically insulate the conductive copper reflector from the light socket.

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