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CLICK HERE FOR THE TABLE OF CONTENTS PAGE AND LINKS TO ALL PAGES ON THIS SITE

TABLE OF CONTENTS       HISTORY       THE TIMELINE       MANUFACTURER'S HISTORIES       THE PATENT PAGES      

  THE PRE-ELECTRIC ERA      VINTAGE ADVERTISING         THE LIGHT SET GALLERIES         RELATED LINKS        

  FREQUENTLY ASKED QUESTIONS

VINTAGE ADVERTISING, PAGE 2

 

Circa 1924, the blotter on the near right and the trade card on the far right both advertise Propp electric Christmas lights. Propp Blotter.jpg (79301 bytes) Propp Advertisement.jpg (80458 bytes)
Printed in 1927, this Propp booklet shows many of the items offered by that company. Although the Propp company was actually owned by NOMA Electric Corporation, NOMA continued to offer products under the Propp name until the mid 1930s. Propp Booklet Cover.jpg (141750 bytes) Propp Booklet inside.jpg (112131 bytes) Propp Booklet Back.jpg (101197 bytes)
A typical store sign, circa 1922, given away by Propp to its dealers. Propp Sign.jpg (75944 bytes)
This 1927 NOMA advertising booklet was offered by mail for 10 cents by sending in the coupon included with every light set. The little publication gives some very clever ideas for the use of lighting outfits throughout the year, and give us a tiny glimpse of what entertaining was like in the 20s. 1927 NOMA Booklet Cover.jpg (151920 bytes) 1927 NOMA Booklet inside.jpg (72589 bytes)
As Christmas lighting companies developed, they began to realize that with a little advertising, decorative electrical lighting strings might be made to be appealing and useful throughout the year. Promotions started with the Halloween celebration, and then quickly progressed to the Fourth  of July, Easter and others. Although never as popular as at Christmastime, the colorful electric lights did eventually become accepted into the other holidays. Here is an example of a 1929 NOMA Halloween advertisement (left) and a close up of the wonderful artwork (right). NOMA and its subsidiary companies were industry leaders in the promotion of the use of "strings of color" light all year long. 1928 NOMA Halloween Advertisement full page.jpg (90759 bytes) 1928 NOMA Halloween Advertisement close.jpg (46428 bytes)

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CLICK HERE FOR THE TABLE OF CONTENTS PAGE AND LINKS TO ALL PAGES ON THIS SITE

TABLE OF CONTENTS       HISTORY       THE TIMELINE       MANUFACTURER'S HISTORIES       THE PATENT PAGES       

THE PRE-ELECTRIC ERA      VINTAGE ADVERTISING         THE LIGHT SET GALLERIES         RELATED LINKS        

  FREQUENTLY ASKED QUESTIONS

 

Note: This is an archive of the late Bill Nelson's "Antique Christmas Light" web site as it existed in 2001. Except for contact information, link updates, and some information that has been lost, we have attempted to keep the text and illustrations as Bill presented them. However, the original pages included much outdated HTML code and graphic conventions, so we have done a lot of work "behind the scenes" to bring you this archive. Consequently:

  • The original subject matter content and illustrations on the OldChristmasTreeLights.com™ product description pages are Copyright (c) 2001 by Bill Nelson.
  • All updated HTML code, editorial comments, and reformatted illustrations on this web site are Copyright (c) 2010, 2011, 2013, 1014 by Paul D. Race.
Reuse or republication without prior written permission is specifically forbidden.

OldChristmasTreeLights™ and FamilyChristmasOnline™ are trademarks of Breakthrough Communications™ (www.btcomm.com).


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